Search engine optimization is a digital marketing strategy to increase your ranking on search engines like Google. It aims to increase traffic to your website. Through SEO, you get people to notice you. It is extremely important these days. Many people learn and use SEO presently.

How does SEO work?

SEO works as a carefully planned strategy. If you follow these, your website has a greater chance to reach the top.

• You carefully search your keywords. Your keywords should be the most repeated words in your blog or article. 
• Check out google for your competitive sites.
• Garnish your content with links and pictures.
• Optimize for on-page SEO.
• Write unique and fascinating content. 

Top keywords research tools:

The most important thing about SEO is finding the correct keywords. At present, many keyword research tools can help you in your quest for keywords.

Soovle

It targets keywords from multiple sources. It is a free keyword research tool. Whatever you search for, you get all related keywords from Google, Bing, Yahoo, Amazon, Wikipedia, and Answers. You can find all your words in one place.

You see this small book in the top left corner, it can save your suggestions and you can visit them later. 

SEMrush

SEMrush won’t just suggest usual keywords but it will suggest specific keywords that your competitors use already. You can find long-tail keywords through SEMrush. You can run SEO audits and analyze your backlink profile. SEMrush is a smart keyword research tool for SEO. It is heavily in demand for content writing and freelancing. 

The pricing depends on the version of your choice. The Pro version starts from $99.95 per month and you can pay every year.

Ahref keyword explorer

It is the best keyword explorer for professionals. Ahref can provide the most accurate keywords for your website. It can give more than 1000 keyword suggestions at a time. It is used widely in over 150 countries. It offers a 7-day free trial then you can switch to the paid version.

The paid version of Ahref is consistent with your needs. This tool is specifically for freelancers, marketers, and professional organizations. The pricing starts at $82 per month billed annually. 

WordStream keyword tool:

A wordstream keyword tool is an advanced tool that will find you keywords for both SEO and PPC. Google supports this research tool. It will allow you to target your keyword in different categories. This will filter down your results. It also provides information about your competition so you can work your way forward. This tool is free. You can use it anytime and anywhere. Although, you will have to create an account to avail this free tool.

Ubersuggest:

Ubersuggest is another free tool. You only need to sign in. Even without signing in, it provides five searches for free every day. The keyword analyzer has many options like keyword ideas and keyword overview. It will also hand you a competitive analysis of your keywords. 

Furthermore, it will provide you with different content ideas with your keyword search. If you want to unlock more exciting features, you can buy various packages according to your needs. It is very affordable.

Serpstat:

Serpstat is a complete SEO package deal. It also includes keyword tools. It will allow you to compete with your entrants and increase your chances of winning. You can track your rank among other websites and perform backlink analysis as well. It is suitable for a detailed and competitive analysis.

This tool can increase your visibility, calculate your traffic and keep a record of your improvement. Through this data, you can make a research-based decision that will help you in your marketing.

Growthbar:

GrowthBar is also a complete SEO tool for you. It can generate billions of keyword ideas and rate the difficulty score. It can provide you with keyword research tips as well. This tool will thoroughly analyze your keywords and generate your score. Through this, you can fix your mistakes and do better.

The pricing starts from $39 per month. It depends on the plan you choose.

Summary:

The competition today requires you to associate with a keyword research tool. If you search for something on google, you often open the first link you see. Therefore, it is crucial to stay on top. You might have the best content but you still need people to read it. This is only possible through SEO tools.