Lead generation is a process of turning random people into paying customers. Now, there are many ways to do that and all of them qualify as lead generation. These ways can be marketing campaigns, blog posts, customer referrals, and advertising, etc. A lead generation specialist is someone who works with the pre-generated leads and also, works on devising new methods to generate more leads. Both these activities help bring in more customers which inevitably promotes the business.

Almost every company needs a professional lead generation specialist. Some people work as a freelancer and others can build their own company providing lead generation services to others. The point is, it is a rewarding career and you will get many opportunities.

Where can you learn lead generation?

There are many platforms providing lead generation business training. The courses can be paid or free but what matters is that you receive a high-quality course. Let’s find a perfect course to build your career in this field.

Lead generation foundations by LinkedIn

This is the perfect course for beginners. It will take you through the whole process of lead generation. It starts from setting a business goal to implementing it, getting leads, and turning them into permanent and loyal customers. Moreover, it will teach you to maintain leads, which is equally important as gaining leads.

Course pros:

• Well-known platform.
• Experienced instructor.

Course cons:

• Some might find this course a bit expensive.

Lead Management Training: Segmentation, Nurturing, and Lead Qualification by Hub spot Academy

This course will cover different management skills and strategies. It will teach you how to find different leads and how to hand them off to the sales department. The course has 4 lessons comprising 13 videos and the whole thing will take 1.5 hours only. Through this course, you can develop a strong understanding of the lead generation and how it works.

Course pros:

• It is free.
• It is globally recognized.
• It has quizzes to check your learning.

Course cons:

• Comparatively a short course

Sales Prospecting and Lead Generation by Alison

This course will teach about successfully implementing a lead generation campaign. The course contains smart ways to approach people and convert them into proper customers. In addition, it will teach you about the importance of a first impression and a strong personality. If you speak about your product with confidence, people are more likely to be interested. Sometimes, you just have to go and grab your leads through smart work.

Course pros:

• Module-based course.
• Good reviews.
• It is a free course.

Course cons:

• The certificate will cost you money.

How to Set Up Your Cold Email Lead Generation Machine for B2B Sales, Freelancers, and Consultants by Skill Share

This is a short consisting of 46 minutes only. As the name implies, the course focuses on lead generation through emails. It is specially designed for freelancers and consultants. Many companies prefer hiring freelancers rather than full-time lead generation specialists. It already has around 800 students and the reviews are great. It consists of 8 lessons and the instructor is a sales specialist. Lead generation belongs to both sales and marketing. It is like a bridge that connects both.

Course pros:

• Skillshare is a great platform.
• Learn at your own pace.
• Professional instructor.
• Great reviews.

Course cons:

• Short course.
• Only covers email lead generation.

LinkedIn Marketing Lead Generation for B2B Sales and Coaches by Udemy

This is a best seller course by Udemy. It is available for a small price of $11.99 only. The course includes many materials like articles, resources, and assignments. You will learn many skills like generating successful leads during this pandemic and how to build outstanding marketing strategies. The only requirement is that you must have a LinkedIn account that is easy to create.

Course pros:

• It is an amazing course at a reasonable price.
• Certificate of completion.
• Mind-blowing reviews.

Course cons:

• Will teach you about leads related to LinkedIn only.

Summary:

Lead generation courses will help you in establishing your career as a specialist. After this, you can either work as a freelancer or as a company that provides services. Many platforms connect you to various clients as a freelancer. Lead generation specialist is a beneficial career. Many people charge hourly or monthly and they make a good living out of that money.