Among many marketing skills, one is Pay per click. As the name suggests, you pay when someone clicks on your ad. When people click, they visit your website. Pay per click advertising is a way to bring in more traffic to your website. Hear me out, the amount paid on each click won’t matter as long as people keep visiting your website and buying your products. If you pay $5 on each click and sell a product of $250, it is worth it. Sounds awesome, right? Now, how can you learn about PPC?

Pay per click: Online courses in 2021

There are many courses you can take to learn more about PPC. I will update you on the latest courses about PPC. Keep reading.

Skillshare: PPC Advertising Training for Business with Google, Facebook, Linked In, mMedia, and Twitter Ads!

Instructor: 

Jerry Banfield

About this course:

Skillshare is providing this course. You can start watching it for free and switch to a premium version if you like. The premium version is only $19 per month. This course has 23 lessons and you can complete them in one sitting. This course here explains everything related to Pay per click. It doesn’t just teach advertising through Google, but it also explains successful PPC advertising strategies on Facebook, YouTube, Linked In, and Twitter. It further explains how you can set up your pay per click website. In the end, you will be able to successfully generate ads.

IDM: Pay per Click

Instructor:

Mike Rogers, Managing director

About this course:

Institute of Data and Marketing has launched this course. The fee is £400 for members and £450 for non-members. If you can afford this course, you will learn a great deal about PPC. You will be able to do keyword research, Google AdWords, and advance Pay per click marketing. If you are a marketing manager or a marketing analyst, this course is made for you.

Coursera: Facebook social media marketing professional certificate

Instructor:

Anke Audenaert and Daniel Kob

About this course:

We all know about Coursera. First, the rating of this course is outstanding with a 4.9 star. Second, Facebook itself has offered this course. After this course, you will be able to learn social media marketing, brand marketing, content marketing, etc. This course will teach you about PPC, ad creating, and much more. You will receive a shareable certificate which will fit amazingly on your resume. 

Udemy: Google AdWords 2021 Mastery: Profit with Pay Per Click (PPC)

Instructor:

Being commerce community

About this course:

This course by Udemy is your ultimate guide in the world of PPC. You can gain lifetime access to this course only for $20. It is very affordable. This course has videos, articles, and resources. Moreover, this PPC course will also provide you a certificate of completion. After completing, you will be able to successfully drive traffic to your website. You will generate the right keywords and target the right audience. Through lifetime access, you can come and check this tutorial again in case you missed something.

LinkedIn: Google Ads essential training

Instructor:

Brad Batesole

About this course:

This course is amazing for beginners. It will teach you everything about pay per click advertising. It will teach you to target keywords and how to create a Google Ads campaign. You can create your advertisement and you can also monitor it. The instructor will show you how to perform every action. Through this, you can successfully bring in people to your website.

WordStream: Learn PPC

Instructor: 

WordStream faculty

About this course:

This is a very detailed course about PPC. It will teach you all about advertising and how to target each social media platform. You can learn about correct keyword tools and how to implement them. You can also learn to choose a suitable audience. Through this course, you can be a pro at PPC.

Conclusion:

You can select any pay-per-click course according to your choice. This is an advanced tool to increase your sales and generate more customers. Now, it depends on how much effort you make in order to master this skill. Moreover, you can also get a job through these courses. Many companies hire PPC professionals for their websites. It can be you as well.