Many business startups have trouble with the budget. They either have a low or no budget. But this shouldn’t stop you from marketing your campaign. Let’s see how you can market your business with no budget. Many ways require little or no money, but you will have to give time. Every business startup needs time to grow and flourish. 

Here are a few ways you can advertise your business for free or at little cost.

Social media is your best friend

Start your small business by setting up your social media account especially, on Facebook and Instagram. There are other platforms as well, but these two host the most number of users. You can target your audience and join different groups on Facebook. It depends on your business. If you sell appliances, you can join a relevant group. The majority of the business use these sites and gain numerous customers as a startup. It leaves them with enough money to expand their businesses or afford a proper marketing campaign. 

However, you must perfect your sales pitch, and seize your chance whenever you see it. For example, you see someone asking where they can buy a smartphone. You can refer them to your business page. It will be time-consuming, but it is a proper way to market your business on social media.

Try Quora Marketing

People know very little about Quora marketing. You google something on the internet, and some people have answered it on Quora. It is the largest Questioning platform where people ask, and other random people reply to them. You can use it for marketing as well. How? It is similar to the Facebook strategy, but you must be clever. When someone asks about something, you reply briefly and drop a link to your page very subtly. The person who asked the question and everyone else will see your answer and also visit your profile. 

YouTube is free

You can create a YouTube channel for absolutely no cost. You can upload videos for free and also a key to promoting your business for free. There are a billion YouTube users at present. You can make videos about your products, write about their pros or cons, and share some insights. I research myself through YouTube whenever I want to invest in something. Moreover, you have a chance to earn through YouTube if you fulfill the criterion for monetization.

Educate through webinars

Keep your audience in mind, and select a topic that they would love to hear. Webinars are a great way to educate people but also help you in your brand management. You can convey your message to a better audience, educate about different matters, and also it is a chance to speak about your brand. 

Build your website

No, you don’t have to hire a web development professional. You can build your website on WordPress for free. It has many domains, themes, and plugins. You can use it and keep up with the marketing trends. WordPress takes no money for website building. It may charge a little for additional benefits, but it’s annual, and it’s not much. Another thing besides the website is blogs. You can also start a blog. Many people love to read blogs, and they can subscribe to your website for updates about new blogs.

Approach via emails

When people sign up with their emails, you can target them with your email marketing strategy. You have to create a list of the email addresses and send them information about your new product or discounts. It will update your audience, and also it is free. When people give out their email addresses, they are already interested in your work. You must work to keep them as loyal customers. Give them special offers and discounts, so they don’t even think about switching somewhere.

Apart from these, you can start a podcast, start your referral program, target local influencers, or collaborate with other businesses. Your main goal should be to expand your reach as far as possible. People don’t always receive the overwhelming response they expect. It may often feel like their efforts are going to waste. However, such situations need you to stay consistent and keep hustling.