Today, social networks can spread information widely and have a great influence on daily life, so more and more people use social networks as a marketing tool. Social media marketing is also gradually becoming popular and highly competitive as more and more businesses choose this marketing method. The following online courses will teach you how to use social media effectively in marketing.

Social Media Marketing Certification Course By Hootsuite Academy

This one is the best course for beginners in the field of social media marketing, covering all required foundational knowledge and basic concepts for new social media marketers. It consists of 6 chapters: Introduction to Social Media Marketing, Optimizing Your Social Media Profiles, Social Media Strategy – From A to Z, Growing Your Advocate Community, Content, Marketing Fundamentals, and Social Advertising Fundamentals.

First, you will learn about content creation, strategy development and implementation, profile building, and follower engagement. The course will then move on to practical skills for achieving business goals through social media marketing to give you a deeper understanding of this marketing approach.

After learning all the necessary contents, you will have to take a final test. This test will last for an hour with 60 questions and to pass and receive a certificate, you need to complete at least 80%. The cost of this Social Media Marketing Certification course is $199.

Social Media Marketing Specialization Course By Coursera

The Social Media Marketing Specialization is an ideal course for anyone interested in social media marketing. This course includes 5 classes that are offered by Northwestern University: What is Social?; Content, Advertising, and Social Integrated Marketing Communications (IMC); Engagement and Nurture Marketing Strategies; The Importance of Listening; and The Business of Social.

During this course, you will learn a variety of skills such as building a brand on social media, analyzing metrics, or strategizing for social media marketing. Another special feature is that the content of the course will be updated every quarter to ensure your social networking skills are always up to date. The final challenge you have to go through is completing a capstone project, and if you finish this project, you will receive a certificate of completion. The Social Media Marketing Specialization course is free, but in case you want to get certified, the course fee is $49 per month.

Academy’s Social Media Marketing Course By HubSpot

Another excellent course for social media marketers is the Academy’s Social Media Marketing course. The content of this course is delivered via 40 video lectures and 29 quizzes with the total duration being more than 4 hours and contains 8 lessons: Introduction to Social Media Advertising; Developing a Social Media Strategy; Building a Content Strategy for Social Media; Using Social Media to Build One-to-One Relationships; Social Media Listening and Monitoring; Extending Your Reach on Social Media; Essentials for Continued Success with Social Media; and Measuring Your Social Return on Investment.

After these lessons, you will know how to engage with followers, create brand awareness, and build content strategies. At the end of the Academy’s Social Media Marketing course, you will receive a certification from HubSpot and the course is completely free.

Conclusion

Utilizing social media for marketing activities is a prominent trend in recent years and has shown many unexpected benefits for businesses. Therefore, to keep up with this trend and to have more advantages in the market, you should join and learn these courses to have a solid foundation of knowledge of social media marketing.